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Words: 336

Subject: Why most marketers are wimps

Body:

Most marketers are wimps, wusses and 
sissies.  

They're too scared to sell stuff and they
wind up Just Over Broke.  In a J.O.B.

I blame it on the guru's.

The one's who said "Raise the free line,
give away your best stuff for free!"

Rumour has it your subscribers go "Wow,
if his free stuff is this good, imagine
what the paid stuff is like!"

It's only a rumour.

Right now everyone is in a race to the 
bottom. Selling their stuff cheaper and
cheaper.

It's a price war that leaves everyone broke.

Truth is you HAVE to learn how to sell.

In each and every email.  

If you're not selling a product, your 
selling an idea,building anticipation or
wetting an appetite for what's to come.

Now don't go all wussy on me.  

You see the broke folk who don't know how
to sell, they compete on price.  They're 
in that race to the bottom.

The rich guys, they're then one's who 
know value when they see it and demonstrate
it.

The people who know how to sell.

They're the guys who can write an email on
a great idea, like learning how to sell so
you don't compete on price and end up a 
whole lot richer, faster...

... then plug a product that teaches it.

Like I should do here.

That's lesson number one on how to sell.

Introduce a great idea, then introduce a
better solution.

Second, don't give away your best content
for free.  Big-assed mistake.

Give them a useful, but incomplete solution
to their problem.  Wet their appetites with
some useful information you physically 
couldn't teach in one email.

And then recommend a product that does.

Simples.

There's a saying "Bad sales men have skinny
kids".

It's because they can't afford to feed them.

Don't be a wuss, learn how to sell, sell
and be proud of it.

See you in the next email where we talk
about 'fresh meat' for your email list.

Take care,

[insert name]











